Celebrities, designers, and fashion icons talk trends in this groundbreaking original fashion series. "The Trend" on Zappos Couture host Victoria Recaño has the insider's guide to the best trends at your fingertips. Captivating audiences on both the big and small screen, the Emmy award winning television personality brings you the latest looks that will put your best foot forward everyday of the week.

When Allie Ederling left her small town to move to New York to pursue her dream of becoming a fashion designer, little did she imagine that the city had big plans for her… and for her heart!

The story unfolds in St. Petersburg during the season of White Nights, when night becomes curiously indistinguishable from day. Masha has struck it lucky: she is about to wed an American, Tim, eager to bring home a beautiful Russian wife. This marriage can take her light-years beyond her simple provincial roots, but for now Masha has a family to take care of, and she dutifully sends all the wages she earns to them. To save money she even dupes her fiancée by returning the expensive wedding dress he has bought for her to the boutique and sawing an identical one for herself. The night before the wedding Masha hastens to meet Tim, but fails to make it to the other side of the River Neva before the drawbridge is raised. The betrothed find themselves standing on the pavement with the mighty river between them...

"Trend This!" offers an ideal and potent showcase that plugs into today's web-powered D.I.Y. culture that builds the base for the buzz to come and acts as a catalyst to raise cultural and media awareness to the next levels and beyond. It's the personalities, inventions, products, trends, creative forces, and artists being tagged and revealed right now as their cultural trajectories rocket upward. 'Trend This!' is an entertaining News/Talk series featuring a variety of hilarious and typically relevant sketches brought to life by Paffrath, Cooper, and series producer/director Justin Cronkite.

Fashion and design affect everybody, every day of their life. Most people are clueless about how these things work - how trends emerge to make their creators a lot of money. Trend Beacons look into the hidden world of Trend forecasting, explaining how things really work.

Jörg Buttgereit short film.

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